Why MOBA’s are important

gigantic gameIf you haven’t been paying attention you may have missed the fact that MOBA’s, or Multiplayer Online Battle Arenas, have become insanely popular. Games like League of Legends, Heroes of the Storm, and Defense of the Ancients pull in massive player bases as well as huge viewership on Twitch. Up to this point it has not been a genre or game type that has managed to get any traction on consoles, but that is about to change. Smite recently launched a closed and open beta on Xbox One, and it seems to be doing very well. There are also titles on the horizon like Gigantic, an Xbox One exclusive, and Battleborn, which hasn’t really promoted itself as a MOBA, but clearly has setup it’s characters and multiplayer around the MOBA format. So why is this game type important? Continue reading

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Hey McDonald’s, I fixed your marketing disaster…

McDonald'sIn case you haven’t heard, nobody likes to be publiclly embarassed or humiliated in order to pay for a $5 meal. But don’t worry, you can fix this. Instead of having people “Pay with lovin'” by awkwardly dancing like an unwilling middle schooler at their first sock hop, have them recount their favorite memory with their significant other or say something sweet about them. Then record it and use the hashtag #paywithlovin to social media blast all the entries. There, I fixed it. Now fire whoever had the bad idea, and hire me.