Exclusive Titles Aren’t Helping Anyone

Rise of the tomb raiderSince the beginning of the console battle exclusive titles have been central to the differences between them. For the longest time it was Mario vs Sonic, with both characters squarely representing the different choices of available consoles. As time went on, exclusives became less tied to a central character and more tied to a marketing strategy. The most memorable and potentially the most advantageous exclusive probably should be awarded to Halo. It certainly catapulted the Xbox to the forefront of the console war, but has since failed to be enough. Now it seems processing power and graphics have become a bigger marketing tool, which inevitably leads to exclusives that are graphically dependent. The Last of Us is one of the best video games I have ever played, but I only got to play it because my brother lent me a PS3. And it doesn’t always help as the brilliant graphics of The Order 1886 didn’t save it from scathing reviews about a lack of content and short game length. The primary reason some games are exclusive is due to the limitations of the other available consoles, and the same is certainly true for future titles like No Man’s Sky and the next installment of Uncharted. But are gamers benefiting from this practice? Or does everyone lose? Continue reading

Hey McDonald’s, I fixed your marketing disaster…

McDonald'sIn case you haven’t heard, nobody likes to be publiclly embarassed or humiliated in order to pay for a $5 meal. But don’t worry, you can fix this. Instead of having people “Pay with lovin'” by awkwardly dancing like an unwilling middle schooler at their first sock hop, have them recount their favorite memory with their significant other or say something sweet about them. Then record it and use the hashtag #paywithlovin to social media blast all the entries. There, I fixed it. Now fire whoever had the bad idea, and hire me.